Managing Trade Sales

Course code : TF 201-8

This course will help you gain an understanding of how to align your sales organization and staffing model to your bank’s business strategy, target customer markets and sales coverage process. You will also cover best practices in trade finance revenue attribution and the complexities of measuring sales performance and customer revenue contribution with special attention to key considerations and strategies for customer selection, growth and retention. Additionally, this course will explain how to establish a sales process and develop metrics and objectives consistent with your desired business results and the necessary elements of developing and training a successful sales team.

 

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