ICC Intellectual Property Roadmap 2020

No. FREE813E

ISBN : 978-92-842-0581-3

Intellectual property (IP) has earned the reputation of being a particularly fast-evolving area of law. The three years since the 2017 edition of the ICC Intellectual Property Roadmap have only reinforced this trait, due to IP’s intimate connection to technological progress and the information society.

While the importance of IP assets to businesses is increasingly recognized, the interaction between business and government on its regulation remains an unresolved question. The complexity of IP regulation and its ubiquity across all areas of economic activity can often hide its primary policy goals: innovation and creativity. Business has an important role to play in helping governments understand the nature of this relationship, and in highlighting the positive spillover effects of this relationship for society at large. Innovation and creativity are targeted by IP, but they are issues with broader societal implications, making IP a crucial conversation for a larger audience beyond the legal and scientific community.

Innovation and creativity are also central to all policies on sustainable development and the fight against climate change. This edition is published five years into the United Nation’s 2030 Agenda for Sustainable Development and four years after the 2016 Paris Agreement, and it calls for the recognition of the global IP framework as a key instrument to achieve sustainable development. Likewise, this edition addresses IP issues in the implementation of the United Nations Framework Convention on Climate Change, as the IP framework is crucial for effective technology transfer and driving innovation that is also consistent with Sustainable Development Goal (SDG) No. 13 on climate change.

At the time of this edition’s publication, the Covid-19 pandemic is reshaping nearly every policy discussion and severely impacting lives and livelihoods globally. Much of the content of this roadmap gained new relevance in the context of this crisis. The management and the valuation of IP assets, particularly those owned by SMEs, will be affected by the fallout of the pandemic. The current crisis has fostered multistakeholder conversations about innovation in healthcare, technology transfer, and the fight against piracy and counterfeiting. Furthermore, the societal transformations linked to the increased use of digital technologies have drastically accelerated, breathing new life into existing discussions about IP rights in the digital world. IP will undoubtedly be a driving force in the Covid-19 recovery, with both business and policymakers partnering to develop the measures that will guide that recovery.

The 2020 edition of the ICC Intellectual Property Roadmap provides an overview of these and many other IP polic issues. Major modifications were made to the sections on patents, copyrights, trademarks, trade secrets, and biological diversity. The transversal issue of artificial intelligence was included in the sections on patents, copyrights, and information products and data. Major updates were also made to the sections on domain names and counterfeiting and piracy, in response to developments that impact businesses’ use of the existing framework of IP rights.

Code ISBN : 978-92-842-0581-3
Number of pages : 116
Publishing date : 2020-11-16
Language : English
Format in cm : 21*29.7

Intellectual Property Basics

The ICC IP Roadmap 2020 provides an overview of key notions and concrete definitions for easy use by business leaders and policymakers.

-        What is the difference between designs, trademarks, and patents?

-        For how long are patents protected?

-        What works are protected by copyright?

-        Who benefits from IP protection?

Intellectual Property Rights

The ICC IP Roadmap 2020 includes detailed information of current debates for each type of intellectual property right. From trademarks to geographical indications, and from plant breeder’s rights to designs.

-        Patent quality and patentability of new uses

-        Copyright and artificial intelligence

-        Domain names and the GDPR

-        Use of trademarks on packaging

Value creation

The ICC IP Roadmap 2020 explains how businesses can better utilise IP rights in their commercial strategies.

-        How to have a good licensing strategy?

-        How do IP assets impact a company’s market valuation?

-        What are the basics of patent standards?

-        How to make decisions on IP management?

Counterfeiting and Piracy

Counterfeiting and piracy incidents continue to affect businesses worldwide, the ICC IP Roadmap 2020 presents the state of these issues and some of the legal, economic, and technical solutions to ensure the protection of IP.

-        How does counterfeiting affect businesses?

-        Has e-Commerce improved detection of counterfeits?

-        How does BASCAP help businesses?

Biological Diversity and Climate Change

As business continues to constructively raise its climate ambition, the ICC IP Roadmap 2020 considers how IP systems can protect biological diversity, address climate change, and advance the United Nations Sustainable Development Goals.

-        IP as a source of sustainable innovation

-        How can IP serve in conserving biodiversity?

-        Climate change policies and IP issues

IP Roadmap Chair

¡    Mathias Karlhuber, Cohausz & Florack, Germany

Section coordinators

¡    Dominika Boehm, Siemens,
United Arab Emirates

¡    Axel Braun, F. Hoffman-La Roche LTD, Switzerland

¡    Szonja Csörgő, Euroseeds, Belgium

¡    Ana de Sampaio, J.E. Dias Costa, LDA, Portugal

¡    Manisha Desai, UCB Pharma, Belgium

¡    Stefan Dittmer, Dentons, Germany

¡    Bruce Foucart, Deputy Director, ICC BASCAP, United States of America

¡    Michael Jewess, Research in intellectual property law, science, and technology, United Kingdom

¡    Philippe Lanet, Orange, France

¡    Sandra Leis, Dannemann Siemsen, Brazil

¡    Elisabeth Logeais, UGGC Avocats, France

¡    Paul Lugard, Baker Botts LLP, Belgium

¡    Dominic Muyldermans, CropLife, Belgium

¡    Flip Petillion, Petillion Law, Belgium

¡    Richard Pfohl, Music Canada, Canada

¡    James Pooley, A Professional Law Corporation, United States of America

¡    Peter Thomsen, Novartis International, Switzerland

¡    Annet van Hooft, van Hooft Legal, France


¡    Flavia Alves, Facebook,
United States of America

¡    Armando Bode, Boga & Associates, Albania

¡    Nick Campbell, Arkema Group, France

¡    Jorge Chávarro, Cavelier Abogados, Colombia

¡    Kherk Ying Chew, Wong & Partners, Malaysia

¡    Carlos Davila-Peniche, Baker McKenzie, Mexico

¡    José Roberto de Almeida Junior,
Mattos Filho, Brazil

¡    Tanguy de Haan, NautaDutilh Brussels, Belgium

¡    Valentin de le Court, Daldewolf, Belgium

¡    Isabela de Sena Passau Alves,
Mattos Filho, Brazil

¡    Elio De Tullio, De Tullio & Partners, Italy

¡    José Mauro Decoussau Machado,
Pinheiro Neto Advogados, Brazil

¡    Sergio Ellmann, Marval, O'Farrell & Mairal, Argentina

¡    Leah Evert-Burks, Michigan State University, United States of America

¡    Cecilia Falconi Pérez,
Falconi Puig Abogados, Ecuador

¡    Li Fan, CCPIT Patent and Trademark
Law Office, China

¡    Peter Glynn, Australian Chamber of Commerce and Industry, Australia

¡    Natalia Gulyaeva, Hogan Lovells CIS, Russia

¡    Hakim Haouideg, Fieldfisher Brussels, Belgium

¡    Lisandro Herrera, Galicia Abogados, Mexico

¡    Andries Hofkens, Veemarkt 70, Belgium

¡    Adrian Howes, Nokia, United Kingdom

¡    Urho Ilmonen, FACT Law group, Finland

¡    Sameer Jain, Pamasis Law, India

¡    Dimitris Kouzelis, Intel-Lex, Greece

¡    Renata Leka, Boga & Associates, Albania

¡    Michael LeMieux, Policy Advisor,
ICC BASCAP, United States of America

¡    Ji Li, ZTE Corporation, China

¡    Louis Lozouet, Venturini IP, Brazil

¡    Vincent Mazauric, Schneider Electric, France

¡    Margie Milam, Facebook,
United States of America

¡    Claire Morel de Westgaver,
Bryan Cave Leighton Paisner,
United Kingdom

¡    Karina Müller, Müller Mazzonetto, Brazil

¡    Ganapathy Narayanan,
Tata Consultancy Services, India

¡    Philipp Neels, Ampersand, Germany

¡    Lidia Neves, Miranda Law Firm, Portugal

¡    Tilman Niedermaier, CMS Hasche Sigle, Germany

¡    Paola Nunziata, CMS Adonnino
Ascoli & Cavasola Scamoni, Italy

¡    Maria Ostashenko, ALRUD Law Firm, Russia

¡    Michael Pachinger, Saxinger,
Chalupsky & Partner, Austria

¡    Antonia Patriota, Mercado Livre, Brazil

¡    Daniel Peña, PM Abogados, Colombia

¡    Raymundo Pérez Arellano,
Von Wobeser & Sierra, Mexico

¡    Justin Perrettson, Novozymes, Denmark

¡    Sudhir Ravindran, Altacit Global, India

¡    José Antonio Romero, Ava Firm, Mexico

¡    Dan Rosen, Australian Recording Industry Association, Australia

¡    Alejandra Salazar, Clarke Modet, Colombia

¡    Rogier Schellaars, Van Doorne, Netherlands

¡    Sven Schilf, Weitnauer Rechtsanwälte, Germany

¡    Camilla Schrappe, Mercado Livre, Brazil

¡    Flavio Soares, Soares & Vacite Abogados, Spain

¡    Carlos Stasburg, Pinheiro Neto Advogados, Brazil

¡    Foong Lam Tai, Gan Partnership, Malaysia

¡    Tuuli Timonen, Nokia Technologies Oy, Finland

¡    Xin Tong, ZTE Corporation, China

¡    Ruth Urs, Bosch, Germany

¡    Bart Van den Brande, Sirius Legal, Belgium

¡    Agustín Vargas, Vargas Law Abiding Group, Mexico

¡    Jyothi Vishwanathan, Tata Consultancy Services, India

¡    Matthew Wahlrab, Innovative Foundations, United States of America

¡    Jun Wang, Beijing TA Law Firm, China

¡    Hongyang Wang, CCPIT Patent and Trademark Law Office, China

¡    Wei Wang, Fuxi Institution, China

¡    Lili Wu, Han Kun Law Offices, China

Coordinators from ICC Headquarters

¡    Majda Dabaghi, Director, ICC Inclusive and Green Growth

¡    Sandra Hanni, Knowledge Manager,
ICC Inclusive and Green Growth

¡    Sophie Peresson, Director,
ICC Innovation for All

¡    Hélène van Lith, ICC Commission
on Arbitration and ADR