Cannes Lions – Cannes Rules! | A collective moment for self-regulation

23 Jun 2026

Cannes English

Free events

Start: 10.00 (Paris time zone) - End: : 17:00 (Paris time zone)

Free of charge, however prior registration is required

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Cannes Rules! 2026

Join leading voices from across the global advertising, legal and self-regulatory communities for the inaugural edition of Cannes Rules!, taking place on 23 June 2026 during Cannes Lions.

Presented by the International Chamber of Commerce (ICC), the European Advertising Standards Alliance (EASA), the International Council for Advertising Self-Regulation (ICAS), the Autorité de Régulation Professionnelle de la Publicité (ARPP) and the Global Advertising Lawyers Alliance (GALA), and hosted by La French Connexion, this new event will bring together industry experts, brands, regulators and legal specialists to discuss the issues shaping the future of advertising.

From influencer marketing and environmental claims to AI-assisted personalisation and the value of self-regulation, Cannes Rules! offers a unique opportunity to hear from leading experts and gain practical insights into today's rapidly evolving advertising landscape.

Taking place at Croisette Beach Hotel – MGallery, Cannes Rules! is an opportunity to connect with international colleagues, exchange ideas, and explore how responsible advertising can continue to build trust, support creativity, and drive business success.

(Paris Time Zone)

10.00	Cannes Rules! Let’s Start With A Coffee Welcome by Pascal Cübb, Creator of La French Connexion, Chairman, IAA France
10:15	Creativity Has No Limit, Except Responsibility Powered by the Autorité de Régulation Professionnelle de la Publicité - ARPP @Mayada_off, Illustrator, Social activist and exclusive talent for the Smile label (Webedia Group) Evan Nataf, Co-founder, Beastly Thomas Salviejo, Director of Brand, Advertising, Media and Non-Commercial Partnerships, La Banque Postale Moderator: Stéphane Martin, Chief Executive, ARPP
11:00	Coffee Refill!
11.15	Influencer Marketing: (How) Are We Responsible? Powered by the European Advertising Standards Alliance - EASA Quentin Bordage, CEO, Kolsquare Sophie Cartwright, Client Council and Industry Trade Relations Lead, EMEA, Meta Howard Smith, Vice President, BBB National Programs Francis Stones, Global Head of Brand Safety and Responsible Media, TikTok Michael Todd, Global Director, Industry Relations, Google Moderator: Inés Ollero Candau, Digital Development and Project Manager, EASA
12:00	More Coffee
12:15	Trust Pays: The Business Case for Self-Regulation Powered by the ICAS Global Think Tank Elly l’Anson, Interim Head of the Unstereotype Alliance, UN Women Matt Bourn, Director of Communications, Advertising Association Chiara Odelli, Head of Industry Relations EMEA, Google Gabrielle Robitaille, Director of Policy, WFA Moderator: Guy Parker, President, ICAS Global Think Thank, Chief Executive, UK ASA
14:30	Substantiation in the Age of AI-Assisted Personalization Powered by the Global Advertising Lawyers Alliance - GALA Caroline Bouvier, Partner, Bernard Hertz Bejot Kelly Harris, Partner, Harris + co Soren Pietzcker. Partner, Heuking Matt Vittone, Counsel, Frankfurt Kurnit Moderator: Geraint Lloyd-Taylor, Partner, Lewis Silkin
15:15	A Coffee, why not?
15:30	The Trust Test: Environmental Marketing Under the Spotlight Powered by the International Chamber of Commerce - ICC Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kumit, Vice-Chair, ICC Global Advertising& Marketing Commission Raelene Martin, Head of Sustainability, ICC Secretariat Jordane de Villaret, VP Sustainability Marketing and Communications, Schneider Electric Moderator: Otto van der Harst, Director, Stichting Reclame Code
16:15	Last chance to grab a coffee
16:30	Cannes Rules: Why Self-Regulation Powers Responsible Creativity Ludovic Basset, Director General, EASA Brinsley Dresden, Chairman, GALA Raelene Martin, Head of Sustainability, ICC Secretariat Stéphane Martin, Director General, ARPP Guy Parker ,President, ICAS Global Think Tank Moderator: Fredrik Borestrom, Director, International Agency EMEA & LATAM, LinkedIn, Chairman, IAA Global
17:00	No More Coffee, Let’s Raise A Glass!

Venue

Croisette Beach Hotel – MGallery, 13 Rue du Canada, Cannes

Registration

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For more information, please contact

Georgiana Degeratu	Policy Manager – Marketing and Advertising	Georgiana.degeratu@iccwbo.org
Jessica Reed	Assistant, Global Policy	Jessica.reed@iccwbo.org

Organisers