This course will begin by describing why many companies begin their international operations reactively as a response to various economic or political factors. There are three key themes this course will aim to address: 1) successfully adapting a strategy in foreign markets, 2) how business failures due to miscommunication arise from cultural differences, and 3) understanding the evolving nature of fair trade in today’s global marketplace.

This course will also cover how the integration of information and communication technologies (ICTs) into business operations is creating new opportunities (and challenges) for global companies. It will close out with a focus in intellectual property protection and how to expand globally via licensing and franchising.

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