This course will begin by describing why many companies begin their international operations reactively as a response to various economic or political factors. There are three key themes this course will aim to address: 1) successfully adapting a strategy in foreign markets, 2) how business failures due to miscommunication arise from cultural differences, and 3) understanding the evolving nature of fair trade in today’s global marketplace.

This course will also cover how the integration of information and communication technologies (ICTs) into business operations is creating new opportunities (and challenges) for global companies. It will close out with a focus in intellectual property protection and how to expand globally via licensing and franchising.

Number of teaching lessons : 7 Modules Duration : 4 hours
Level : 1 Language: English
Credit category : 3

The ICC Academy Export/Import Certificate (EIC) provides knowledge to a broad audience of international trade professionals—such as export and import managers, trade finance bankers, forwarders and carriers, customs brokers, private and government inspectors and auditors, insurance providers, trade lawyers and trade promotion executives.

The EIC is all you need in order to succeed in international markets. This easy-to-understand introduction to international trade is at the same time a detailed handbook for the experienced practitioner.

This eLearning course is part of the Export/Import Certificate (EIC) and includes a self-assessment tool to help you prepare for the final examination of the EIC.

However, please note you will only be able to take the final exam and receive the certificate if you purchase the full Export/Import Certificate course. You will not be able to take the exam if you make multiple, separate purchases of individual courses that together make up the EIC.

The pass grade for the EIC exam is set at 70%.

Module 1 Market Entry and Research Strategies

Module 2 Cross-Cultural Management and Negotiations

Module 3 E-commerce and International Trade: Practice and Policy

Module 4 Fair Trade

Module 5 Protecting Intellectual Property Internationally

Module 6 Expansion, Licensing and Franchising

Module 7 Case Study & Assessment section

Professor, International Trade and Marketing at FIT; Author, of “ICC Guide to Export/Import - Global Standards for International Trade”

Guillermo C. Jimenez is a leading global expert in the field of export/import law and international business practices and the author of “ICC Guide to Export/Import – Global Standards for International Trade “ (4th Edition, ICC Publishing, 2012), as well as other books on legal and business topics. As Head of Division at ICC’s Paris Headquarters from 1990 to 1998, he coordinated work on key ICC instruments and trade tools and has lectured on international business in over 35 countries and before a number of intergovernmental organizations, including the United Nations, European Commission and Organization for Economic Cooperation and Development.

Guillermo currently holds teaching appointments at SUNY, NYU, Brooklyn Law School, Iona College, and the International School of Management (Paris). A graduate of Harvard University (B.A.) and the University of California-Berkeley (J.D.), Guillermo C. Jimenez has got more than 30 years’ experience in international business, law and policy.