Webinar on Ethical Marketing during COVID-19

03 Jun 2020

Online English
Start: 15:00 CEST End: 16:15 CEST

This ICC webinar – organised by the ICC Commission on Marketing and Advertising - will explore the different health and financial claims made in the context of the current pandemic and demonstrate how businesses can and should advertise responsibly drawing from guidance in the ICC Marketing Code.

Misleading or false advertising in the context of the COVID-19 pandemic can seriously undermine consumer trust and more concerningly public health advice.

In an open discussion moderated by Raelene Martin, Knowledge Manager, ICC Commission on Marketing and Advertising, our panel of experts will share examples of some of the most misleading health claims and “get rich ads” that have been circulating over the past months and give advice on:

  • When health claims are considered misleading?
  • How businesses can advertise responsibly?
  • What mechanisms are in place to ensure that businesses do advertise responsibly? and
  • What you can do as a consumer when presented with questionable health claims or “get rich quick” ads?

Who should attend?

Anyone who is interested in learning more about ethically questionable marketing tactics – particularly those being used during the current pandemic - including:

  • Marketers
  • Advertisers
  • Professionals working for regulators, advocacy groups, advertising associations and academic institutions, including their business students.

Lucas Boudet

Director General, European Advertising Standards Alliance, Brussels

Raelene Martin (moderator)

Knowledge Manager, ICC Commission on Marketing and Advertising, Paris

Sheila Millar

Vice-Chair, ICC Commission on Marketing & Advertising, Partner, Keller & Heckman, Washington D.C.

Sibylle Stanciu-Loeckx

Manager, International Council for Advertising Self-Regulation, Brussels

Duration: 1 hr 15 (including Q&A)

Disclaimer: The photos and audiovisual recordings taken during this webinar may be used and published by ICC, its subsidiaries or affiliates, for informational or promotional purposes in printed materials or online, including on ICC websites and in social media.